You’d be surprised how many clients of sex workers simply want someone to talk to, listen, and just cuddle with. Most of them are married. There’s enough demand, there’s a ‘routine’ for those fellas. Source: a sex worker (not me, just an aquaintence).

There’s professional cuddlers: https://expmag.com/2019/03/touched-by-a-stranger-the-rise-of-professional-cuddling/