I opened Spotify this morning to be greeted by a modal popup with a “sponsored recommendation”.
Why am I seeing ads if I’m already paying for the premium plan!? 😑
I opened Spotify this morning to be greeted by a modal popup with a “sponsored recommendation”.
Why am I seeing ads if I’m already paying for the premium plan!? 😑
Advertisements are now pretending to be recommendations
Haven’t ads always been recommendations in some roundabout way? Regular ads are technically just a company recommending their own product/service to you (whether you need it or not).
I mean, real life recommendations are more often than not that too. I mean, ones you get asking friends.
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I would bet that on Spotify most people discover music by listening to personalized generated playlists and not by waiting for ads to guide them. Have you ever used Spotify?