- cross-posted to:
- technology@lemmit.online
- cross-posted to:
- technology@lemmit.online
The Apple MacBook Neo’s $599 starting price is a “shock” to the Windows PC industry, according to an Asus executive.
Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. “In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product,” he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.
Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop’s 8GB of “unified memory,” or what amounts to its RAM, and how customers can’t upgrade it.
I honestly dont care about the 8gb of ram, that is plenty for the target audience given MacOS’s pretty good memory management, and optimisation of the first party apps the majority of users will use. I would have liked to see the base price be $499, but that would probably have needed something to be cut down to outside of apples standards, like the display or chassis quality.
I’m a little disappointed by the limited USB, its just one usb 3.0 (not 3.1 as far as I know) and one 2.0, I know that’s a limitation of the platform, there arent really any spare PCIE lanes on a phone SOC. They could have put in a USB Hub chip to get two USB 3.0 ports with shared bandwidth, but I suspect that was difficult to do with reliable video and power throughput and someone decided saving a dollar was more important. That’s plenty for your average user, but a pair of usb 3.1 would have been preferred of course.
However… how many average PC users even use USB now? maybe just a thumb drive very rarely or to use an external display. I’m surprised it even has a headphone jack and an SD reader honestly.
I’d suspect the next gen model to use the newer iPhone chip that should bump the memory up to 12gb and I think has a usb 3.1 controller, so they could break that out better.
I dont hate it. it’s filling in what used to be the mid range of laptops that has kinda died in the last 10 years and is full of spec bumped versions of bottom tier plastic garbage with awful screens and short battery life, and a couple of underspecced cut down versions of nicer metal case laptops that are just not very good either.
Yeah, I think the RAM argument is besides the point. Apps can be optimised for macs in a way that they can’t for PC, and the target audience for this is people at school/college who need to do their homework, and people sitting in offices
Is it going to run super-powerful software? No. Is it going to replace a leet coder’s desktop PC? No
But it’s not supposed to
And if you’ve got the CEO of one of the largest computer firms on the planet saying “this is a serious threat to our business” then that’s worth taking seriously
Especially if you look beyond this. Apple won’t be looking at this in isolation. They’ll be looking at getting in to schools. Chances are that the OS you use in school will be the one you’ll stick with as you get older - especially if it’s also the one that workplaces are starting to use. And if you’re using Apple computers, well, then it makes more sense to have an iPhone than an Android, doesn’t it? Fitness tracker? Well, the Apple Watch is right there
And so on
This is a smart move by Apple. Probably the smartest they’ve made in years
the recent gen mac mini and the iphone “e” range was probably a bit of a warning that they were going to push their entry level equipment a bit harder… I think it’s good for the industry to have some actual competition and disruption in what used to be the mid-range price brackets.
bring back the decently made, adequately specced mid range, we’ve lost it somewhere along the line.
I know their plan is just to get more people into their ecosystem, people will buy this laptop, or have it given to them buy a school or even a business, then they’re stuck in the apple ecosystem and will be more likely to upgrade to their higher end models, buy their phones, cloud services etc.
wicked smart.
I have to use MacBook for work, I guess it depends on the load but I doubt 8GB is enough unless you are just browsing, in which case far cheaper devices can fill that nieche.
Cheaper, but breaking in your hands. In case of laptops mechanical wear is important. This thing might be weak, but last a decade (well, I don’t know).
On my desktop I have more USB shit plugged into my system than I can count. Literally. Like if I were to guess, maybe 20 different things, roughly?
But yeah, maybe I’m not really an “average” PC user lol
The person this is targeted at is my 18 year old niece who just left for college. 2 USB ports is PLENTY for her.
My sister got her an iPad when she left but had this been out I guarantee she’d have gotten her this instead.
One thing I don’t appreciate about Apple is that you have to use a dong(le) concentrator always.
But yes, iPad laptop version is what this is and a thing in demand.
They were preparing for an offensive and it’s starting! The order is given, we are starting to bomb Wintel.
It’ll be a better world. MacOS devices are pretty normal in the sense of being locked down, as compared to iOS. And there will be some competition. Apple winning is good, they’ll raise quality standards. And they won’t kill MS completely, just eat out a piece of the market, perhaps more than half.