For some reason I think of it as an older concept. Now Starbucks and coffee chains are popular.
Seinfeld on instant coffee https://youtu.be/uDrh5pujB9I?si=VdlVEREjMTNd2Bs7
Highlighting carlcook’s advice:
dissolve in cold water, ONLY THEN add hot water. The rationale behind it is that aromatics evaporate too quickly when the instant powder is infused with too/boiling hot water.
Revenue in the Instant Coffee market amounts to US$30.3bn in 2023. The market is expected to grow annually by 5.03% (CAGR 2023-2028).
In global comparison, most revenue is generated in Japan (US$4,741m in 2023).
In relation to total population figures, per person revenues of US$3.95 are generated in 2023.
In the Instant Coffee market, volume is expected to amount to 1.6bn kg by 2028. The market for Instant Coffee market is expected to show a volume growth of 3.5% in 2024.
The average volume per person in the Instant Coffee market is expected to amount to 0.19kg in 2023.
https://www.statista.com/outlook/cmo/hot-drinks/coffee/instant-coffee/worldwide