Roku TVs could one day show ads as soon as you pause playing a game on a connected Xbox, or stop a stream on an Apple TV.

Roku is exploring ways to show consumers ads on its TVs even when they are not using its streaming platform: The company has been looking into injecting ads into the video feeds of third-party devices connected to its TVs, according to a recent patent filing.

This way, when an owner of a Roku TV takes a short break from playing a game on their Xbox, or streaming something on an Apple TV device connected to the TV set, Roku would use that break to show ads. Roku engineers have even explored ways to figure out what the consumer is doing with their TV-connected device in order to display relevant advertising.

  • smileyheadEnglish
    1341·
    8 months ago

    Man… My personal list of banned companies not to buy from is getting scary long.

      • smileyheadEnglish
        41·
        8 months ago

        That’s a hypothetical list in my head :P

        As for alternarives, I use so many “alternative”/FOSS things daily that compiling one list would just be a waste of time at this point.

        • Ginger666@lemmy.worldEnglish
          2·
          8 months ago

          Lmao rip.

          Amazon seems the hardest to get away from. The shipping is so fast compared to everything else, and prices are usually good.

          I’m sure someone has made a list of all of the popular services and alternatives