• crowsby@kbin.social
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    1 year ago

    Reddit will continue to highlight Weekly/Monthly Average Users to the press and advertisers, since those metrics won’t take much of a hit. You visit the site once to vote in a poll in favor of continuing the blackouts, you’ll get counted in those.

    Those more granular metrics like session length and especially Total Posts Viewed are what really matter when you’re trying to run ads, and it’s hard to imagine a world in which those did not take a huge hit when most of the major subreddits are either blacked out, or (even better) flooding the front page with repetitive pictures of John Oliver.

    • BlackCoffee@kbin.social
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      1 year ago

      Advertisers only care about the conversion of engagement to actual purchases.

      They already said that with the blackout they couldn’t push specific advertisement into specific subs.

      Just highlighting weekly/monthly users is not gonna work in the long run.

      If those only engage to what is up on the front page or engage for just a second of 5 then it defeats the point of targeted ads.

  • Ransom@lemmy.ml
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    1 year ago

    It’s wild how much damage reddit has done to their image in a short few months

  • BrooklynMan@lemmy.ml
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    1 year ago

    spez: 'tis but a scratch!

    3rd-party data: your arm’s off!

    edit: I will say that I have it on good authority that their upload traffic has increased considerably from someone (I won’t say who) uploading a bunch of 1gb videos of static to random subs using a band new throwaway account from behind a VPN. :)

  • socphoenix@midwest.social
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    1 year ago

    “According to data provided to Engadget by internet analytics firm Similarweb, the impact was small but noticeable. On the day before the blackout began on June 12th, Similarweb logged more than 57 million daily visits to Reddit across desktop and mobile web clients. By the end of the first day of the protest, daily visits were below 55 million. Then, at the end of June 13th, Similarweb recorded fewer than 52 million daily visits to Reddit. Compared to the website’s average daily volume over the past month, the 52,121,649 visits Reddit saw on June 13th represented a 6.6 percent drop.

    Over that same time period, Similarweb recorded a more dramatic decrease in the amount of time Reddit users were spending on the platform. The day before the protest began, an average session on the website was about eight minutes and 31 seconds long. A day later, that metric fell to seven minutes and 17 seconds, or the lowest that stat has been in the past three years. Reddit did not immediately respond to Engadget’s comment request.”

    Guess that’s why spez was on such a media blitz the last few days.

    • Alto@kbin.social
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      1 year ago

      General rule of thumb, the more a CEO desperately screams WE ARENT LOSING MONEY I PROMISE, the higher the chance that they’re losing a metric shitton of money

    • Skrounge@kbin.social
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      1 year ago

      Haha an average session on the website was about eight and a half minutes. Must be alot of folks that come to see one post and leave to average out those of us that are terminally online.

  • Evono@lemmy.world
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    1 year ago

    Yes Obviously its working hence why the admins are now so Aggressive in demoding mods and forcing subs open.

      • RoboRay@kbin.social
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        1 year ago

        Yes, you can, mainly for going ad-free. And if Reddit had simply given every subscriber a private API key for their account and let the 3rd party apps use user-supplied API keys, Reddit would have probably actually made more money without getting any serious API-related blowback.

        • ipkpjersi@lemmy.one
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          1 year ago

          Yeah but see, that would require the Reddit CEO not being a giant fucking moron. Instead, well, we got what we got. lmao

      • gk99@kbin.social
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        1 year ago

        I keep opening it but only to re-delete my posts. Gotta work eventually, right?

  • Grimlo9ic@kbin.social
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    1 year ago

    On one hand I’m glad the blackouts made a noticeable dent and moved reddit (the site) into a response of some sort.

    On the other hand, reddit (the site) is not going to back down because they already revealed their hand and they’re motivated by $$$ which is a strong-ass motivator.

    On the third hand, the majority of reddit (the users) are back and still using it, which proves that reddit (the site) was correct in staying on their course. Those users now have a negative outlook on both the corporate leadership AND the mods that run the subreddits, yet they still log in, contributing to the wealth of discussion and information stored in that place.

    I am whelmed.

    • sensibilidades@kbin.social
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      1 year ago

      at some point it’ll be worth investigating what the “real” cost (inasmuch as this can be determined) for the blackout was to the IPO, and whether the fees Reddit makes of API access makes up for it.