If you are going to use shoplifting as an analog, then what they do to content creators is wage theft. They purchased a service which has hundreds of thousands to millions of people “working” for them producing content, which they then censor or go to great lengths to minimize the amount they are paying for it, to the point that the overwhelmingly vast majority of is free to them, then they place ads on the content, even if it is demonetized to reap their reward for the work without actually paying for it.

Also, wage theft vs shoplifting in real life is an orders of magnitude difference in how much money it actually accounts for, and I will let you guess which side of that scale has created a crater when it was released.