Artists have finally had enough with Meta’s predatory AI policies, but Meta’s loss is Cara’s gain. An artist-run, anti-AI social platform, Cara has grown from 40,000 to 650,000 users within the last week, catapulting it to the top of the App Store charts.
Instagram is a necessity for many artists, who use the platform to promote their work and solicit paying clients. But Meta is using public posts to train its generative AI systems, and only European users can opt out, since they’re protected by GDPR laws. Generative AI has become so front-and-center on Meta’s apps that artists reached their breaking point
And the losing server has to cooperate, which is why I mentioned the commitment to support migrating away.
ATProto/Bluesky has some interesting ideas, and I’m interested to see how that develops as third parties start supporting the protocol. For a new service launching now, I think ActivityPub is the more important protocol to support, but it’s presumably possible to support both.