Microsoft has been pushing hard for its users to sign into Windows with a Microsoft Account. The newest Windows 11 installer removed the easy bypass to the requirement that you make an account or login with your existing account. If you didn’t install Windows 11 without a Microsoft Account and now want to stop sending the company your data, you can still switch to a local account after the fact. Microsoft even had instructions on how to do this on its official support website - or at least it used to…
Capitalism is the reason. They’re already at peak market share. Since they’re a publicly traded company, they have to do something to continue growing. Ads is probably the easiest, most obvious, but ultimately damaging idea. CEO doesn’t care since he probably has a fat golden parachute if ousted. The entire thing is rigged against shareholders and users.
I find it funny that you cite that the company is publicly traded as the reason it is following these dangerous paths, but also call it “rigged against shareholders.” I think you mean that it is the company and CEOs job to generate real sustainable growth rather than burn credibility for temporary add ad revenue. However, it is still funny given that most shareholders don’t understand or care why this is a bad move and would be pushing for the ads if they are not already.
I’d actually argue that most shareholders do know what a bad move it is but are willing to stay around for it because the average consumer has proven to begrudgingly live with adverts everywhere. Amazom gets away with it on Prime, mobile ads are even worse, and Youtube gets away with it despite the outrage… I wonder whether the ads would also lead to an ad-free Windows 365 subscription for consumers analogous to Youtube Premium.
Yes. That’s the spirit of what I meant.
They only way to grow is fucking the customer harder and harder every year