This is a 13 to 14 minute TEDx Talk by Ocean Robbins, a grandson of the Baskin-Robbins family, arguably the biggest names in ice cream.
Quote: What if we ask, not “What do we want NOW?” but “What do we want MOST?” – Ocean Robbins from Eating Your Way to Happiness | Ocean Robbins | TEDxAlexanderPark
Edit: TEDx
Damn, I came here to post this exact thing. Glad to know I’m in good company!
TEDx has lead to significant brand dilution of the original TED name and is often viewed as more of a marketing platform than an informational presentation