I think that one thing that makes countering narratives more effective is if we didn’t all make different scattered arguments, and try to challenge things only as they come up in our circles like whack-a-mole, if we actually unified around a set of the same points that people see everywhere. I mean how many people have you heard from that “the left is now illiberal?” That was a concerted push of a singular collectively workshopped message until it took hold in the public consciousness. Bush and Frank Luntz workshopped a way to remove rich people’s inheritance taxes by polling pejorative names for it until they hit gold with “the death tax.”

I am not saying the propaganda machines against us aren’t powerful, but I am saying that we are not even at the most power we ourselves can be, aren’t even trying to approximate a DIY version of that machine.