The question is, how much data? From their description it seems that it gives less data than conventional tracking. If you use an adblocker you won’t interact with ads anyway so there’s nothing to track either way. But if you don’t and this new method needs less data and still satisfies advertiser “needs” (wants), isn’t that a good thing?
The question is, how much data? From their description it seems that it gives less data than conventional tracking. If you use an adblocker you won’t interact with ads anyway so there’s nothing to track either way. But if you don’t and this new method needs less data and still satisfies advertiser “needs” (wants), isn’t that a good thing?
It is. This is a good thing for people not using adblockers and a nothingburger for adblock users