• burble@lemmy.dbzer0.com
      link
      fedilink
      arrow-up
      13
      ·
      3 months ago

      So I decided to look up the base model F150 Lightning.

      It has a 360 camera, heated 8-way adjustable power seats, light bars, whatever “Copilot360” is, a 12" touch screen, another 12" screen instead of a gauge cluster, LED steering headlights, a power frunk, and a 2.4 kW inverter.

      $65k. I don’t need literally any of those features. “Base model”. Lol.

      • ShepherdPie@midwest.social
        link
        fedilink
        arrow-up
        11
        ·
        3 months ago

        The point is to pump out ‘luxury’ vehicles with tons of high markup features so that they can earn the most per unit and recoup their investment quickly just like Tesla did. The problem is that this coincides with high interest rates, high inflation, and a market that has a lot more competition than what Tesla faced a decade ago with everyone else jumping on the bandwagon too. We’re essentially witnessing what’s been going on with streaming services over the last few years except with high ticket items.