It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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I just bought a forester a few months ago, and my 2 stipulations on the cars I was looking at were all-wheel drive because I live in snow country, and a car no newer than 2018 (IIRC) because that was the year car companies largely switched from manual controls to a 16-inch screen with everything, including climate control, accessed from an app.
When I was talking to the guy at the dealership I bought it from and mentioned how much I disliked the new screens, he outright said, “Yeah, a lot of people don’t like them.”