Allred’s sharp divergence from Beto O’Rourke’s more active campaign style has stirred dissent among some Democrats. His allies say it’s working.

Six years after Beto O’Rourke’s electrifying Senate campaign set the standard for Texas Democrats seeking statewide office, U.S. Rep. Colin Allred is taking a completely different approach in his own bid to oust U.S. Sen. Ted Cruz.

Allred, a third-term Dallas congressman, has been far less visible on the campaign trail, opting for events with smaller and more curated audiences in the major cities and select suburbs, rather than the casual town hall-style rallies O’Rourke held in every corner of the state. And instead of O’Rourke’s unapologetic liberal stands which activated legions of young voters, Allred has adopted a more calibrated message aimed at winning over moderates. He’s running ads that portray him as “tough” on the border and willing to work across the aisle, while keeping his distance from his party’s standard-bearers, President Joe Biden and Vice President Kamala Harris.

Allred’s sharp divergence from O’Rourke’s more active and freewheeling style has stirred dissent and even signs of panic among a segment of Texas Democratic activists who say Allred should be holding more rallies, small-dollar fundraisers and other publicly accessible events. The more buttoned-up approach, they argue, is unlikely to inspire the sort of grassroots energy that helped O’Rourke build a juggernaut volunteer turnout operation and come within three points of ending Texas Democrats’ statewide drought

    • njm1314@lemmy.worldOP
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      1 month ago

      Did Paul Sadler win? Did Barbara Ann Radnofsky? Did Gene Kelly? Did Richard W. Fisher? Those were the last four Democratic senatorial candidates prior to Beto. The closest any of them came was 16 points. Two of them lost by 30 plus. Beto lost by two and a half. The fact that you don’t know any of their names kind of proves that this strategy of quiet campaigning doesn’t work well.

    • reddig33@lemmy.world
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      1 month ago

      Pretty much. We tried a campaign where the candidate visited every county and got on the blow horn. Let’s see how this more laid back approach works for a change.

      • njm1314@lemmy.worldOP
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        1 month ago

        You say for a change but Beto was the change this is a return to what it’s been for the past 40 years. In a state whose biggest problem is voter turnout this is going to backfire. I’ve lived in Texas a very long time, apathetic Democrats are the norm. Usually they’re beaten so badly people don’t even remember them. Beto was a deeply flawed candidate, but he came closer to beating Ted Cruz than anyone ever has. And despite his flaws he did better against Abbott then the rest of the democratic field. Which ain’t saying much but I think goes further to the point.

        Alred’s sole and only hope is that enough people are driven to the polls by a presidential election to vote for him. But considering it’s Texas and most people don’t feel it’s in play anyway, including both the presidential candidates, I’m skeptical as to that working.

    • Frog@lemmy.ca
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      1 month ago

      Just stay away from the gun issues in general.

      If you want to make safety an issue, focus on mental healthcare.

  • 31337@sh.itjust.works
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    1 month ago

    Democrats playing on the xenophobic tendencies of being “tough on the border” is such a bad strategy. Why would people vote for fascism-lite when they could vote for the original. Are they going to have a competition over how inhuman and dehumanizing they can be to migrants?

  • Frog@lemmy.ca
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    1 month ago

    Colin Allred’s team has been spending a lot of money on YouTube ads targeted to Texas IP addresses. I understand that he might not be campaigning in big venues but I am interested if focusing on internet ads would be more effective than going to rallies that most people can’t attend or care to attend.

    Even though he only has about 1000 followers on YouTube, in the last month his videos has over 16 million views. On TikTok and Instagram he has about 40,000 followers on each and he has been posting everyday.

    Is this a focus on the non-voter rather than the political fan groups?

    I’m really interested on how this will turn out and see if this campaign money is being directed in the right direction.

  • njm1314@lemmy.worldOP
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    1 month ago

    Nothing more reliable in the world than the Texas democratic party shooting themselves in the foot.

  • OlPatchy2Eyes@slrpnk.net
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    1 month ago

    I went to a Beto rally and thought he was a tool. He reeks of saying anything to get elected, and the over-the-top enthusiasm his volunteers had was off-putting. I like Allred and have been telling my under-informed friends about him.