I get, but don’t “get”, why established brands keep coming out with insane flavors that will barely sell after an introductory surge.
Is it just the research program justifying itself, desperate attempts to hit a target for c-suite bonuses, or marketing having anything to do with the direction of the brand? Some combination or all of them?
It’s a seasonal product that drives added purchases, not the core line.
You bring out six exotic flavours a year and 3 million people buy 6 more bags of crisps each year. 5,000 of them get obsessed and buy 50 bags of Cinnamon and Prawn crisps because they’re only here for a two-month window. Sales of plain and Sour Cream and Onion crisps are largely unchanged.
I get, but don’t “get”, why established brands keep coming out with insane flavors that will barely sell after an introductory surge.
Is it just the research program justifying itself, desperate attempts to hit a target for c-suite bonuses, or marketing having anything to do with the direction of the brand? Some combination or all of them?
It’s a seasonal product that drives added purchases, not the core line.
You bring out six exotic flavours a year and 3 million people buy 6 more bags of crisps each year. 5,000 of them get obsessed and buy 50 bags of Cinnamon and Prawn crisps because they’re only here for a two-month window. Sales of plain and Sour Cream and Onion crisps are largely unchanged.