Activision Spent a Movie Blockbuster's Budget on Black Ops 6 Marketing
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The question remains, has their marketing budget surpassed the development budget?
  • YungOnions@sh.itjust.works
    17·
    2 months ago

    I find it crazy that Black Ops, a series that’d surely sell gangbusters with minimal marketing thanks to word of mouth, gets a marketing budget bigger than the GDP of a small country. Yet a new IP that noone has heard of yet gets a far smaller budget. It seems completely back to front, to me.