The way you remove a stigma is to speak normally, regularly and without kid gloves. We don’t need to treat it like gold. It needs to be safe, regulated, respectful of labor rights and with a wage representice of the type of work, like anything else.

• the person that deveins shrimp at the factory has a very shitty job
• A proctologist is a high paying and respected job, but you have to work with a lot of assholes every day
• A prostitute that can’t laugh about their job, probably has a big stick up their ass.

The more you can personally evolve away from tiptoeing around discussion here, the better you do to actually normalize. Normalizing casual discussion helps make those who are still against it to feel more like the ridiculous outsiders they are, far removed from the accepted status quo of society.