Nissan and Honda plan to enter into negotiations for a merger to better compete in the rapidly changing automotive industry, the Nikkei newspaper reported.
I absolutely agree with you there. For consumer space this merger doesn’t make sense for Honda. For Nissan share holder, this is fantastic… Only thing I can think of is Nissan has some EV tech that Honda could use but that’s quite the stretch. Nissan actually jumped into EV relatively early but they didn’t iterate on it quickly enough to matter. Honda has been dragging their feet on EV and they both completely missed the boat on bridge tech offering like plug in hybrid. This merger isn’t going to do anything to fix that.
Since Nissan is now a low end brand and Honda is moving more towards premium side perhaps being together would cover the market segments better. The merger absolutely does nothing for the high end market though.
The one thing that I don’t know anything about is the commercial market domestically in Japan. Perhaps Nissan has good market share which Honda could gain from this merger. Maybe someone could chime in on this.
I absolutely agree with you there. For consumer space this merger doesn’t make sense for Honda. For Nissan share holder, this is fantastic… Only thing I can think of is Nissan has some EV tech that Honda could use but that’s quite the stretch. Nissan actually jumped into EV relatively early but they didn’t iterate on it quickly enough to matter. Honda has been dragging their feet on EV and they both completely missed the boat on bridge tech offering like plug in hybrid. This merger isn’t going to do anything to fix that.
Since Nissan is now a low end brand and Honda is moving more towards premium side perhaps being together would cover the market segments better. The merger absolutely does nothing for the high end market though.
The one thing that I don’t know anything about is the commercial market domestically in Japan. Perhaps Nissan has good market share which Honda could gain from this merger. Maybe someone could chime in on this.