• toynbee@lemmy.world
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    19 hours ago

    Is “verticals” marketing speak for “categories” or “genres” or does it mean something else?

    • slumberlust@lemmy.world
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      19 hours ago

      It varies by org but yes verticals are usually product silos that serve certain types of customers or needs.

      • toynbee@lemmy.world
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        18 hours ago

        I appreciate the information and that you took the time to answer, but I hate that combination of words.

        Still … Thank you for the response.

        • LWD@lemm.ee
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          17 hours ago

          It definitely sounds a tad dehumanizing, and I’m not sure if that’s intentional or not…

        • catloaf@lemm.ee
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          17 hours ago

          Vertical market, where they do all of one thing soup to nuts, as opposed to a horizontal market, where they do a little bit of one thing but sell it in a wide variety of scenarios.