I’m speaking of online data harvested through apps, websites, hardware (such as phones/streaming devices).
I mean if multiple versions of the same harvested data are being sold, wouldn’t the value decrease because of the competition? When it comes to aggregate data, how much financial value can there really be in knowing that a million office workers just clicked on the same cat meme?
How does the quantity of time and expense toward “personalization” not simply overshadow the return, given that no one can click on even a small percentage of those numerous ads, let alone buy the shit being advertised?
It just seems like there would come a time when the value of user data is sucked dry, or at least significantly decreased.
I think the sources of data will change. Things like browsing habits will become useless, but other tools you use will harvest very specific data.
We’re already there. There’s a reason companies keep pushing this idea that every single goddamn thing in your household needs to be a “smart” device that’s connected to an account.
Well we’ve been on this trajectory for a long time but we’re nowhere near “there”.
Imagine a personal AI assistant. Not the bullshit voice assistants we have now, but an AI that is trained to assist me personally and predict my needs. Not only would it contain a wealth of information about me, but it could feed me promoted selections as well.
Nice idea, as the data becomes worth less, there will be more incentive to collect more data and more invasive data.