Protests on the social platform have entered a new phase, with users shirking the platform’s NSFW content rules en masse. The development has some media buyers on high alert, experts say.

  • SJ_Zero@lemmy.fbxl.net
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    1 year ago

    Ngl, “brand safety” is a pretty dangerous idea. That’s where tech companies start to get a justification to fiddle with speech.

        • GunnarRunnar@kbin.social
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          1 year ago

          I’m not following? Free speech usually means that you have freedom to express yourself, not that you’re speaking for no pay lol.

          • Frog-Brawler@kbin.social
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            1 year ago

            To be honest, I’m not sure why YouTube was brought into a conversation about free speech. YouTube is not a free speech platform; thus, demonetization of someone on YouTube’s platform has nothing at all to do with free speech.

              • Nougat@kbin.social
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                1 year ago

                Companies fiddling with speech is perfectly legal. No one is obliged to give a soapbox to anyone. Companies curbing speech they don’t want to host is not an infringment on speech, legally (in the US, at least).

                An anaolgy might be: You offer your front yard for people to put signs in. Someone decides to put a Nazi flag sign in your yard. You are within your rights to remove that sign, even though you made a general offer for anyone to put signs in your yard.

                People (again, in the US) very often conflate this kind of situation - a private entity curbing speech that they don’t want to be associated with - with the First Amendment of the US Constitution (my emphasis):

                Congress shall make no law respecting an establishment of religion, or prohibiting the free exercise thereof; or abridging the freedom of speech, or of the press; or the right of the people peaceably to assemble, and to petition the Government for a redress of grievances.

                Free speech, in the US, is about whether Congress, and as has been interpreted by the courts, the government generally, may abridge the freedom of speech. The government may not.

                Even so, free speech is not absolute. It remains against the law for individuals to use speech to incite violence, or to incite an emergency reaction where no emergency exists (“Fire!” in a crowded theater), for two examples. Another example would be communicating classified information to people who are not authorized to have said information.

                There remains a real conflict about free speech, and it’s the elmination of the commons. When the Constitution was written and ratified, the First Amendment protection of speech was more effective, because the way you would get your speech to a large number of people was via distribution of pamphlets and just speaking aloud in public spaces, where passers-by were walking. The landscape is very different today, where “public” messaging happens on the conduits provided by private companies - who, as we’ve learned, are not legally obliged to carry that speech. In fact, those private companies operating “open forums” can be held responsible for failing to moderate speech which runs afoul of legal limitations on speech.

                The internet is definitely a huge change around speech, but the degradation of public spaces brought on by shopping malls - which are private property - had the same kind of effect. The fact that we tend to spend more time in our private homes, travel in the bubbles of our private vehicles, and do our personal business entirely on private property effectively reduces the public space available to exercise our own free speech effectively, or be exposed to others’ speech similarly.

              • Frog-Brawler@kbin.social
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                1 year ago

                demonitization means taking money away… that doesn’t have anything to do with speech. Posting on YouTube is not “speech” in the traditional sense. Posting on YouTube is content creation.

          • Whirlgirl9@kbin.social
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            1 year ago

            it means your government cannot limit your right to speak, write, and share ideas and opinions. you can say whatever you want but be ready for consequences for saying stupid, racist, bigoted stuff from the rest of your fellow countrymen.

            • kbity@kbin.social
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              1 year ago

              YouTube also significantly restricts the reach of demonetised content, though. It becomes very unlikely for even people who are subscribed to your channel to see your new uploads.

              • Itty53@kbin.social
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                1 year ago

                Still not free speech at all. You’re pointing out the difference between being able to speak freely and being provided an audience. There are no nations in history or philosophers in humanity which supposed the existence of a human right to provide an audience to everyone.

                But again, YouTube isn’t a free speech platform. The public sidewalk is, YouTube isn’t. They have no obligation to provide you anything at all.

                • kbity@kbin.social
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                  1 year ago

                  This is undoubtedly true. YouTube is a private entity and there is no legal obligation for them to treat speech equally. But it is subjectively troubling that YouTube, a virtual monopoly, has little qualms about directly shaping the political discourse on its platform, censoring and limiting the reach of content about LGBT people while Fox News is on the front page.

              • GunnarRunnar@kbin.social
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                1 year ago

                And obviously you’re deincentivising the creator from making more content in that certain style at least. Steering the speech to certain direction.

                • AshDene@kbin.social
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                  1 year ago

                  Youtube is allowed to encourage you to say things. That’s guaranteed by the free speech rights of the people that make up youtube.

        • aussiematt@kbin.social
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          1 year ago

          Demonetisation in Youtube is not just about payment, it is also about the “reach” of your video – demonetised videos get pushed to the bottom by “the algorithm”.

            • maynarkh@feddit.nl
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              1 year ago

              That’s definitely true, but it also means only profitable opinions get “boosted”.

              • HubertManne@kbin.social
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                1 year ago

                but thats the buety of other things. We all have to be ready to leave stuff if its bs. I was barely on facebook, only keep linkedin for job search purposes, and did reddit till it just got to crappy. Might leave this but because its independent I could leave my home for another federated region. I can block what I want which frees up less boosted content and if need be I will go to yet another type of platform.

      • AnonymousLlama@kbin.social
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        1 year ago

        I remember recently they changed some of their NSFW language rules, people had the shits and 6 weeks later they changed them again. This one guy who makes summaries of r/amitheasshole changed how he says it to ‘am I the butt hole’

        It’s silly crap like that which is the most annoying, trying to censor the most mundane swear words.

        • Itty53@kbin.social
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          1 year ago

          But it’s silly crap like that that matters to advertisers. NSFW actually is the word “fuck”, “asshole”, etc. You might be able to say that at work, not everyone can without repercussion.

          And that’s not a stretch at all, it’s why network television won’t let you say either of those words either. Not next to their Ford and Samsung advertisements.

          The entire premise of NSFW is silly to me. Like no one has an obligation to make sure YOU are safely browsing at work. Get back to work.

          • Frog-Brawler@kbin.social
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            1 year ago

            The NSFW flag is a really good idea in my opinion. It’s a compromise. It’s like saying “we’re still going to have content that might not go over well with all audiences, or all settings; but you just have to mark it as such so that someone ELSE that happens to see the screen doesn’t have a shit fit.” I feel like it protects me, as the viewer. If I want to look at a picture of a party of lemons, then I know that what I’m about to click might cause me to get a bunch of shit from my conservative co-worker. Maybe I’ll wait for her to leave the room, and then I’ll click the link about the party of lemons.

          • sudo@lemmy.fmhy.ml
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            1 year ago

            The entire premise of NSFW is silly to me. Like no one has an obligation to make sure YOU are safely browsing at work. Get back to work.

            I think you’re taking the W in NSFW too literally. It’s a user-moderated content filtering system. Be it at work, school, on a bus, in the streets, many people wish to be considerate of others and don’t want to publicly flaunt questionable material.

            It may be to protect others from having to view it or to protect themselves from repercussion viewing explicit content in professional environments.

            There’s also a difference between some text with ‘bad words’ and having hardcore porn or beheadings (NSFL) or whatever. Is there a grey area? Of course, different people will consider different things appropriate, especially in different settings and different cultures, but giving users the ability to flag content they post as ‘potentially questionable’ (synonymous to NSFW from my perspective) is just a means to respect other users.

          • burgundymyr@lemmy.world
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            1 year ago

            If you don’t at least have reliable NSFW flags then many parents (and more importantly schools) won’t let their kids watch, which is a large part of ad revenue.

            • Itty53@kbin.social
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              1 year ago

              “Warnings about explicit content work” is a new take to me. The history of such direct warnings tells us otherwise. At one point there were bands dropping F-bombs on albums just to get that sticker. Because it increased their sales and visibility.

              The Streisand Effect is real, in big ways and also in these small ones. I’m not saying don’t try, but I’m telling you it won’t ever work the way you think it will.

              What’s interesting is that the MPAA Rating system itself was a compromise from the industry with the government to avoid the government stepping in to control content. That’s where it started. Seems eerily similar no? It’s not coincidence. But that’s just another example of the point I’m making too: originally they rated porn movies “X” and agreed these wouldn’t be in the industry- controlled theaters. Porn movie producers took it as a badge and began labeling their movies “XXX” and leaned into it so hard, the MPAA had to change the distinction to something more innocuous, “NC-17.” But the cats out of the bag, even today every 11 year old kid knows what XXX means. The warning became a siren call.

              Warnings are just the Streisand Effect, so don’t expect much of them.

    • Smoogy@kbin.social
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      1 year ago

      It slowly goes from “you’re plagiarizing” (when you’re not) to “you’re not making me enough money. Say things that make me more money”.

    • funkyb@kbin.social
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      1 year ago

      Brand safety as an idea isn’t dangerous, and there’s an entire sub-industry in the adTech space devoted to it. The bottom line is most companies don’t want their ads showing up on sites or in close proximity to certain types of content (illegal, political, hate speech, etc.). Services from these companies are used to make sure when doing ads on the open web, your DSP doesn’t inadvertently put your ads in places like that. One example: https://integralads.com/solutions/brand-safety-suitability/

    • Pregnenolone@lemmy.world
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      1 year ago

      Brand safety has existed for as long as marketing has existed, which is a long time. This is nothing new

  • ImplyingImplications@lemmy.ca
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    1 year ago

    “My number one concern right now as an advertiser would be that Reddit seems to be losing rapport with and control over their users. Reddit needs to talk to their community members now and work to regain their trust and support or risk losing brand advertisers long term.”

    We’ll see. The article also notes that no company has pulled their ads from Reddit yet and even says that compared to some other sites, Reddit isn’t doing so bad (I’m assuming they’re implying Twitter’s refusal to remove hate speech).

    • Jaysyn@kbin.social
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      1 year ago

      control over their users

      Quiet part out loud. This is what Big Advertising ultimately desires.

      • sadreality@kbin.social
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        1 year ago

        More people need to realize this how governments and corps think… At the end of the day, they are just looking to control the herd and we let them.

    • 9284562@kbin.social
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      1 year ago

      Is there any planned date for a mass delete? I would guess it would be more meaningful if many of us deleted on the same day.

      Personally, I logged out of my account for the blackout and haven’t been back – I plan to delete my 3 accounts tomorrow before the 3rd party apps shut down.

      • May@kbin.social
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        1 year ago

        I heard some people are doing on June 30/July 1st bc thats when the changes were suppose to go into effect.

  • SniffBark@lemmy.world
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    1 year ago

    They deserve this 100%, they had multiple chances to fix their mistakes and they just doubled down on the stupidity. This is deserved