Wendy’s is officially on the comeback trail. On Thursday, the burger giant announced Project Fresh, a new strategic plan with four key goals: revitalize the brand, optimize the system, improve operations, and reallocate capital and resources. “Wendy’s Board of Directors and management team are dissatisfied with the current valuation of the Company and have been […]
  • Bell@lemmy.world
    8·
    5 months ago

    Oh great plan, better marketing. Sigh. How about you bring the quality back to it’s 1980s level?

  • BCsven@lemmy.ca
    4·
    5 months ago

    Will the french fries fries in vegetable oil still be coated in lard? Will the employees still throw the burgers in the freezer after the shift, even when the slogan is fresh never frozen?