Production difficulties and the complex design of Apple’s $3,499 Vision Pro mixed reality headset have reportedly caused Apple to scale back its internal sales target of 1 million units sold in 2024 as it is worried it won’t be able to make enough of its newest device.
Man I really want to get my hands on one ASAP. Sadly that now sounds even more distant given their US only launch and these headlines.
This thing needs a 50% price cut, roomscale support, and a couple of years of software ecosystem before it makes any sense to own one. There’s some very fucking cool hardware in there, but the fact that Apple doesn’t have hardware to send devs is a pretty big red flag that this isn’t ready yet.