Scarlett Johansson hits AI app with legal action for cloning her voice in an ad
www.theverge.com
This likely won’t be the first time this happens.

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad | An AI-generated version of Scarlett Johansson’s voice appeared in an online ad without her consent.::Scarlett Johansson is taking legal action against an AI app developer for using her likeness in an online ad without her consent.

  • LemmyIsFantastic@lemmy.worldBanned from communityEnglish
    321·
    1 year ago

    Nah. Individuals doing this shit, yes futile. Business, you best best they’ll get in line eventually.

    • Parabola@lemmy.worldEnglish
      53·
      1 year ago

      Yes and no. If it’s a business registered in a foreign country that won’t play ball, there’s not much you can do. Especially with something like ads

      • LemmyIsFantastic@lemmy.worldBanned from communityEnglish
        91·
        1 year ago

        Yes, but that’s always the case. Law and deals will be followed at scale for the most part.