A recent Axios story on maternal health policy referenced “findings” that a majority of people trusted their doctors and nurses. On the surface, there’s nothing unusual about that. What wasn’t originally mentioned, however, was that these findings were made up.

The practice [‘AI’ start-up] Aaru used is called silicon sampling, and it’s suddenly everywhere. The idea behind silicon sampling is simple and tantalizing. Because large language models can generate responses that emulate human answers, polling companies see an opportunity to use A.I. agents to simulate survey responses at a small fraction of the cost and time required for traditional polling.