McDonald's and Chipotle said they will raise menu prices in California to pay for the minimum wage hikes that Gov. Gavin Newsom recently signed into law.
When I used to eat at McDonald’s, it was because I was working 3 jobs and it was a quick, cheap way to get something vaguely nutricious into my body en route between jobs. Because of understaffing , the delays to order, to pay, and to get your food mean it’s no longer fast; and it’s certainly no longer cheap. The only remaining advantage is the “en route between jobs” part, but it’s just easier to store a cooler in the car now.
I eat at McDonald’s because it’s cheap, it’s fast, and it’s reliably consistent. There are four or five different cheap fast food restaurants near the local McDonald’s. If they all raise their prices, it won’t be cheaper than a local restaurant burger, so the only advantage is time.
Ok. Hike the prices and see how sales go.
I doubt sales will change much. Most people who eat at McDonald’s do so because they’re addicted to it. Rising prices won’t stop them.
When I used to eat at McDonald’s, it was because I was working 3 jobs and it was a quick, cheap way to get something vaguely nutricious into my body en route between jobs. Because of understaffing , the delays to order, to pay, and to get your food mean it’s no longer fast; and it’s certainly no longer cheap. The only remaining advantage is the “en route between jobs” part, but it’s just easier to store a cooler in the car now.
I eat at McDonald’s because it’s cheap, it’s fast, and it’s reliably consistent. There are four or five different cheap fast food restaurants near the local McDonald’s. If they all raise their prices, it won’t be cheaper than a local restaurant burger, so the only advantage is time.