embecile@kbin.social to Reddit Migration@kbin.social · 2 years agoRipples Through Reddit as Advertisers Weather Moderators Strikewww.adweek.comexternal-linkmessage-square40fedilinkarrow-up117arrow-down10file-textcross-posted to: general@lemmy.worldlemmyworld@lemmy.worldtech@kbin.socialtechnology@beehaw.org
arrow-up117arrow-down1external-linkRipples Through Reddit as Advertisers Weather Moderators Strikewww.adweek.comembecile@kbin.social to Reddit Migration@kbin.social · 2 years agomessage-square40fedilinkfile-textcross-posted to: general@lemmy.worldlemmyworld@lemmy.worldtech@kbin.socialtechnology@beehaw.org
Reddit is redirecting some impressions away from existing communities, and some advertisers are pausing campaigns.
minus-squarerobcee@kbin.sociallinkfedilinkarrow-up3·2 years agoit’s in “adweek”. A publication about advertising. They only care about content as a thing to monetize.
minus-squarezabadoh@kbin.sociallinkfedilinkarrow-up1·2 years agoAdweek is the advertising industry journal, and has been around for decades. If they cover it, it’s a real thing in the ad industry.
minus-squareCoderKat@kbin.sociallinkfedilinkarrow-up1·2 years agoHonestly I think it’s weird that they don’t know how reddit works. Surely advertising experts need to know how the platform they’re advertising works? Otherwise reddit can shill whatever bullshit they want at the advertiser’s expense.
it’s in “adweek”. A publication about advertising. They only care about content as a thing to monetize.
Adweek is the advertising industry journal, and has been around for decades.
If they cover it, it’s a real thing in the ad industry.
Honestly I think it’s weird that they don’t know how reddit works. Surely advertising experts need to know how the platform they’re advertising works? Otherwise reddit can shill whatever bullshit they want at the advertiser’s expense.