I introduced kbin to someone today who asked what the fediverse was. I answered for them of course, but it made me realize that the concept is still technobabble for most people. The average joe probably doesn’t care or notice that server A is really talking to server B. Just have them find out on their own and if a mass migration does need to happen from A to B, just make a standard announcement.
It’s what every underdog social network says when it doesn’t have the network effect yet. BlueSky, for example.