“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”

A marketing team within media giant Cox Media Group (CMG) claims it has the capability to listen to ambient conversations of consumers through embedded microphones in smartphones, smart TVs, and other devices to gather data and use it to target ads, according to a review of CMG marketing materials by 404 Media and details from a pitch given to an outside marketing professional. Called “Active Listening,” CMG claims the capability can identify potential customers “based on casual conversations in real time.”

  • nevernevermore@kbin.social
    5·
    1 year ago

    I said “I’ve never met a person”… then “every human being I know”. Does that count as generalizing?

    generalize | ˈdʒɛn(ə)rəlʌɪz | verb | 1 make a general or broad statement by inferring from specific cases

    Literally, yes.

    • penquin@lemm.eeEnglish
      2·
      1 year ago

      If you say generalize within my circle of people that I know then yes I agree with you, but generalizing in general means everyone, even those I don’t know and have never met, and I didn’t say that. So, literally not yes. lol

      • nevernevermore@kbin.social
        6·
        1 year ago

        so then your argument is companies are wasting money because you and your circle aren’t affected by advertising? how big is your circle that companies should fear not appealling to it?