In the first days of the Internet, just a drop of engagement could power a website for days. Now websites need 12 liters of engagement per hour. As engagement becomes more scarce, the Engagement Wars initially pit websites against each other, until they discovered they could exponentially increase engagement by all extracting a share instead of fighting over it.
Someday, we’ll use up all the engagement and move back to interacting only with our cats and dogs.
In the first days of the Internet, just a drop of engagement could power a website for days. Now websites need 12 liters of engagement per hour. As engagement becomes more scarce, the Engagement Wars initially pit websites against each other, until they discovered they could exponentially increase engagement by all extracting a share instead of fighting over it.
Someday, we’ll use up all the engagement and move back to interacting only with our cats and dogs.