By corporate culture I mean like what you see with Google~YouTube/Meta~Facebook/etc. to accommodate advertisers and influence people to engage and acknowledge adverts. In turn, by adapt/adjust I mean how some people bleep curses out like fuck/shit/etc., say unalive instead of commit suicide/kill oneself, and make notorious video thumbnails that supposedly work to drive up views.
There was a science fiction novel a ways back where the government would “devive” its opponents, as a euphemism for “kill”.