

because it makes people feel good to be miserable and feel morally superior to declare everything racist/bigoted/whatever.
a lot of people don’t genuinely engage with content. they are just there to be trolls. or they are bots.
the point is making comments like that though, drive engagement. good news doesn’t drive engagement.
FWIW i used to be part of a really cool bicycle group. Then a bunch of miserable people choices and decided everything we did was racist and sexist and anti-trans. If you dared to say that isn’t the case, they would tell you that it’s because YOU are racist/sexist/anti-trans. These were the same people who spend all their free time making social media posts about how awful everyone is and how great they are. Their entire social world is limited to ‘i am good people and everyone else who isn’t like me is bad people’ and they subsist on a diet of social media induced RAGE at the ‘bad people’.
in reality everyone is mostly looking out for their own self interest and the interests of the ‘in group’ they identify with.
the question of ‘goodness’ is simple do you identify with that group and their supposed values.
the irony is that pretty much everyone is hypocritical and often does not actually practice the virtues/ideals they preach. and/or corrupt. most folks are corrupted by power and use their own to abuse others once they attain it.
non-hypocritical people are far and few and usually aren’t ‘recruiting’ for their faction.