I’m never going to shed any tears for Google losing revenue, and I’ve got no issues with people using adblockers etc. That said, I think saying that not being able to understand why people pay for it risks being a bit narrow minded.
Paying for things that you use shouldn’t be seen as some abherrent action. If you watch an hour of YouTube a day on average that’s still less than a buck an hour even with the price hike. I imagine some folks also like the convenience of being able to just use the official aps without fucking around, particularly if they have iPhones.
Pay for premium, or watch ads, or get into the ad-avoidance arms race, or stop using YouTube. It doesn’t bother me which one people choose. But this opinion that some folks seem to have that they are for some reason entitled to gratis, ad-free video streaming is so bizarre.
Those are some good points, and I think what you’ve highlighted is probably a part of the reason why so many people seem to have the “YouTube should be free” reaction. They literally cannot remember a time before VC money was paying for a lot of services on their behalf.