

This is how it always goes - first you make the best product you can and sell it as cheap as you can to build a customer base, and once you’ve got customers then you squeeze them for as much money as possible.
Their problem at the moment is they’re having trouble actually getting customers on board because the product isn’t very good, so it’s being pushed as hard as possible. Your betters have already decided that this is their next trillion dollar product, why won’t the peasants just obey?!
What, you don’t have to sling yours over one shoulder to keep it out of the way?