The vice president is rolling out her first revenue-raising policy proposal as the Democratic presidential nominee and drawing a contrast with GOP opponent Donald Trump.
Vice President Kamala Harris is calling for raising the corporate tax rate to 28%, her first major proposal to raise revenues and finance expensive plans she wants to pursue as president.
Harris campaign spokesman James Singer told NBC News that she would push for a 28% corporate tax rate, calling it “a fiscally responsible way to put money back in the pockets of working people and ensure billionaires and big corporations pay their fair share.”
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If enacted, the policy would raise hundreds of billions of dollars, as the nonpartisan Congressional Budget Office has projected that 1 percentage point increases in the corporate rate corresponds to about $100 billion over a decade. It would also roll back a big part of former President Donald Trump’s signature legislation in 2017 as president, which slashed the corporate tax rate from 35% to 21%.
Trump, meanwhile, recently said he would cut taxes even further if elected president, including on businesses.
I’m still stumped how ads make money. If your product ad interrupts my enjoyment, I am now fully aware of what I will not buy under any circumstance. How does that benefit anyone?
You’re not the average person though. A lot of people do respond to ads. The average ROI (return on investment) for digital ads is 200-500%, meaning for every $1 the advertiser spends on ads, they make $2 - $5 back. Retargeting ads (the ones that show you products you’ve viewed before) are even more effective.
The reason ads are so prevalent is because people want stuff for free, and ads work well enough to cover the costs of providing a free service. I’m not saying they’re bad or good, just that that’s the state of things today.
I’m just like this. On principle, I’m never going to click through an ad nor purchase the advertised product.
That said, ads online have been so pervasive for so long that a lot of people just plain do not see any problem. In every thread about brave browser idiots try to make the use that “responsible” ads are actually good, like they’re providing you a service by making you aware of some thing you wanted to buy.
Even in this thread, someone will probably be along shortly to tell us all about how the advertising revenue model is the only way to find the modern web. Vapid youtubers need to get paid somehow after all.