“It’s whatever amount is enough to stay off the naughty list,” says ad executive.

Big brands are allocating small amounts of their advertising budget to Elon Musk’s X, seeking to avoid being seen as boycotting the social media platform and triggering a public fallout with its billionaire owner.

  • skuzz
    2·
    2 days ago

    FTA it seems:

    • American Express
    • WPP (ad agency)
    • Omnicom (ad agency)
    • Interpublic Group (ad agency)
    • Publicis (ad agency)
    • “increasing number of small brands”
    • Stagwell (ad agency) possibly, as quoted in the article as saying, “The political boycotts and things are dissipating because companies are realizing that taking one side and the other is a dangerous place to be.”

    A quick AI search for some of who uses/d those ad agencies:

    WPP:

    • HSBC
    • Rolex
    • Samsung
    • Shell Oil
    • Unilever
    • Nestlé

    Omnicom:

    • Apple
    • PepsiCo
    • McDonalds
    • Nissan
    • Pfizer
    • Unilever

    Interpublic Group (IPG):

    • American Express
    • AstraZeneca
    • GM
    • Nestlé
    • Amazon
    • L’Oréal

    Publicis:

    • Google
    • Dodge
    • Humira
    • Samsung
    • Nestlé
    • L’Oréal

    Stagwell:

    • Anheuser-Busch InBev
    • JP Morgan
    • Uber Eats
    • AT&T
    • Mastercard