There are homeless people. They’ve already priced out millions of people. They don’t give a shit about “losing customers”. RealPage is the default service in the US, meaning everyone’s rent in each city is in the same ballpark and gets the same rent increase every year.
“Apartment construction in America has been hovering near a 50-year high, and even though renter demand is strong, it’s not keeping pace with supply,” said Redfin Senior Economist Sheharyar Bokhari. “Many units are sitting vacant for months, which means renters have power to negotiate concessions and landlords have less leeway to keep rents high.”
as high as possible without losing customers to competing landlords
There are homeless people. They’ve already priced out millions of people. They don’t give a shit about “losing customers”. RealPage is the default service in the US, meaning everyone’s rent in each city is in the same ballpark and gets the same rent increase every year.
Not everywhere. Shockingly to many, cities with higher rates of apartment construction have falling rents.
https://www.redfin.com/news/rental-tracker-may-2025/
yeah because construction costs alone are higher than these people can pay in rent.