This is the machine translation (Argos Translate) of Lidl’s “zero waste” announcement:

The revenues generated by this initiative will be fully donated to the Belgian Federation of Food Banks

Monday, 10 February 2020 — The Lidl supermarket chain launches the “Good appetite, Zero gaspi” project in all its Belgian stores. The goal of this initiative is to limit food losses and to allow Lidl to reduce food waste by 25% (as compared to 2015) by the end of 2020 and 50% by 2025. The discounter sells products that are always consumer-friendly at broken prices such as cartons of fruit and vegetables of 3kg for 1€, meat and fish to be consumed the day for 0,50€. Revenues generated by “Good appetite, Zero gaspi” will be donated to the Belgian Food Bank Federation. Broken price products to stop food waste

The “Good appetite, Zero gaspi” initiative will significantly reduce the food losses of the ensign. “By 2020, we aim to reduce food losses by 25% compared to 2015 and 50% by 2025. Since today, the “Good appetite, Zero gaspi” project has been implemented in Belgium, where every day we present to our customers different food products that are always consumer-friendly at a small price:

• 1€ for dry products with slightly damaged packaging and cartons of 3 kg of fruit and vegetables

• €0.50 for all types of meat, fish and pastries to be consumed on the day

• €0.20 for dairy and ultra-fresh products (compound salts) to be consumed on the day. »

Philippe Weiler, Lidl Sustainability Manager

Lidl Belgium has a structural agreement with federation of food banks in Belgium. The revenues generated by this initiative will be donated to these two associations. Lidl wants to be a state-of-the-art sustainability supermarket by 2020

Lidl has recently presented a new sustainability strategy composed of 20 ambitious goals by 2020, and a goal is dedicated to food waste. Philippe Weiler: "To achieve this goal, we must both fight food waste and revalue food surpluses. »

Ideally the staff should notice that something expires today and put a zero waste sticker on it which marks the price down to €0.20 or €0.50, depending on whether it’s meat or veg. The problem is they are not diligent about spotting the expiring food. And worse, there are inconsistencies:

• Lidl store 1: if you point out an expiration date of today to the cashier, they will ring it up under the zero-waste pricing (€0.20 or €0.50). The sticker is not needed… just there to highlight the low price customers. So while standing in line it’s wise to check dates for stuff expiring today to lower the price.

• Lidl store 2: they are apparently deliberately not putting the zero waste sticker on things expiring today. If you point out the expiration to the cashier, they refuse to alter the price. They even called the manager over who said “no zero waste sticker, no discount”.

• Lidl store 3: sloppy about which sticker. Sometimes meat gets the veg price (€0.20) and often veg gets the meat price (€0.50). And the cashier refuses to correct mistakes.

So unfortunately every store is different and #Lidl HQ says that’s expected.

I have no idea what happens when something expires on Sunday, when they are closed (I saw a pastry on Saturday that expired on Sunday but didn’t think to ask for zero-waste pricing). They certainly will not sell something that is past the date under any circumstances.

update

I’ve found there are differences based on the item involved as well. Shops are not at all fast and loose with the zero waste discount if it’s a pie which goes from €5.50 to 50¢.

• Lidl store 1: Refused to give me zero-waste pricing on a pie first thing in the morning, but they allowed the zero-waste pricing on a salad and some pasta. They said they will only markdown the pie in the afternoon. Next day I found another pie expiring that day. It was 1pm but they blocked me again, saying it had to be after 4pm. The goal posts keep moving!

• Lidl store 4: Refused zero-waste pricing on a pie mid day, but said after 5pm they would.

• Lidl store 5: Was there shortly after 5pm and happened to find a whole pie with the zero waste sticker (50¢). That must be very rare.

update 2

• Lidl store 1: found an item on Saturday that will expire on Sunday. Zero-waste pricing refused.

update 3

None of this matters because we should be boycotting Lidl anyway.