• fine_sandy_bottom
    link
    fedilink
    arrow-up
    1
    ·
    9 months ago

    It’s a problem with targeting this market segment.

    Suppose you want a new car, and can choose between 3 options:

    • a new, reliable Japanese branded car for 100 dollaridoos
    • a new, Chinese no-name for 60 dollaridoos
    • a 5 year old, reliable Japanese branded car for 60 dollaridoos

    The people that buy the Chinese car are heavily motivated by two things: they’re price sensitive, but they want a “new” car.

    Therefore, no one wants to buy a second hand Chinese car.