Calling them “free-form ads,” Reddit said the new advertisements are its most native format ever, designed to look and feel like community content shared by real people.
The ads, meant to mimic the site’s megathreads, will enable advertisers to utilize a variety of formats in one post, including images, videos, and text.
According to numbers from Reddit, free-form ads got 28% more clicks than all other types of ads on the site and saw a jump in community engagement.
The next time you see an interesting post in your Reddit feed, take a closer look - because it might just be a paid advertisement.
They had tons of covert “ads” before this, too. Set up like 100 fake accounts (commonly bought from people who create and fluff them up by posting and commenting for a while so they look legit) and then post your add and use like 20 or so of your Bot accounts to upvote and comment to get the ball rolling.
Then you have your add there, got it climbing a bit in “new” and didn’t pay a dime for it.