The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection.”

  • mavu
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    3 months ago

    I didn’t read the massive thread, no idea if the correct answer is already in there, but there seems to be a lot of text and the answer is realy short.:

    This does not prohibit them from using Ads to finance the service.
    It just prohibits data collection.
    Those two things are not the same.

    • lud@lemm.ee
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      3 months ago

      It also doesn’t prohibit Facebook from being a purely paid service.