As we do not have a community on Lemmy that I know of, here is a complete explanation of their service, their misdoings and more. This is pretty in-depth with references to other postings as well as articles and sources.

https://old.reddit.com/r/fuckepic/comments/bs4kh6/rfuckepic_for_dummies_a_quick_breakdown/

They are currently losing money with their strategies either way, because exclusivity is expensive, free games, too. Luckily they still have the Fortnite money…

But they are winning something else. User numbers. Claimed games as ‘purchases’ on their storefront. Active users per month. User binding to their ecosystem by having more and more games in their library, for ‘free’. This looks good for stakeholders ready to invest, or publishers to accept exclusivity deals in their future.

And with time, the attrition towards their store will reduce so more and more become paying customers with their dubious tactics.