I know someone who was spending $1000 per month on Candy Crush several years ago. I was absolutely, and completely shocked when she shared that revelation with me. All of the sudden her Facebook posts about needing to quit candy crush made a lot more sense. She talked like an addict, which was very confusing to me for a little Bejeweled game, but she was in fact addicted, and addicted very hard.
It’s no different from VLTs and other gambling products. Not everyone will become addicted, but they are designed to addict. You and me might drop a dollar here or there and move on, but for every ten of us, there is 1 who gets addicted and drops a paycheque a month on this stuff.
I know someone who was spending $1000 per month on Candy Crush several years ago. I was absolutely, and completely shocked when she shared that revelation with me. All of the sudden her Facebook posts about needing to quit candy crush made a lot more sense. She talked like an addict, which was very confusing to me for a little Bejeweled game, but she was in fact addicted, and addicted very hard.
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It’s no different from VLTs and other gambling products. Not everyone will become addicted, but they are designed to addict. You and me might drop a dollar here or there and move on, but for every ten of us, there is 1 who gets addicted and drops a paycheque a month on this stuff.
Since a lot of it is marketed to kids, I’d bet it’s more than 1/10 who have bought into useless microtransactions (with or without parental consent).