Thinking about it more; I guess it all comes down to their marketing of it, as long as their “full” price is still competitive. Limited time offers are good motivators.
So, not surge pricing but slump pricing. I agree the marketing value, but I think the urge to offset the revenue reduction by raising the “standard” or non-discounted price will prove irresistible to the bean counters.
Thinking about it more; I guess it all comes down to their marketing of it, as long as their “full” price is still competitive. Limited time offers are good motivators.
So, not surge pricing but slump pricing. I agree the marketing value, but I think the urge to offset the revenue reduction by raising the “standard” or non-discounted price will prove irresistible to the bean counters.