Robert Habeck (German economy minister, Greens) about the DFB (German Football Association) ditching Adidas and signing a sponsorship deal with Nike:
I can barely imagine the German football jersey without the three stripes. For me, Adidas and black-red-gold have always belonged together. A piece of German identity. I would have hoped for a bit more economic patriotism.
It’s my best translation for “Standortpatriotismus”. Literally it is “location patriotism”. “Der Standort Deutschland” is a common phrase used when talking about how attractive (or not) of a location Germany is for businesses. It’s also the title of good comedy set by Gerhard Polt.