The article is in Italian; here’s an automatic translation by Firefox:
New sustainable delivery service by the Swedish giant Ikea on Florence. In fact, customers will be able to choose to receive in their homes light products - up to a total weight of 30 kilos - via cargo bike. A way to help reduce traffic and city pollution that will be made possible by the Ikea Italia agreement with Ecopony and Robin Food, local and ethical delivery specialized in deliveries on two wheels. A green experimentation that sees Florence as the protagonist.
“With the increasing diffusion of sales methods such as e-commerce and new purchasing habits, it is necessary to put in place actions that are sustainable in the long term – says Carlo Guandalini, IKEA Market Manager Florence – For this reason, even in the city of Florence, we have implemented an important plan linked to the logistics of the last mile to ensure that the path of our products has a positive impact, not only for the environment but for the entire community”.
Florence was also among the first Italian cities that saw IKEA equip itself with a fleet of electric vehicles to make deliveries to the plan in zero emission mode: from last June 10 electric vehicles were progressively introduced to cover all deliveries in the city. The Swedish giant aims to deliver zero-impact deliveries by 2025.
That’s pretty cool, but I gotta admit I initially clicked because I saw “Ikea” and “cargo bike” in the same title and was hoping it was talking about a bakfiets successor to the SLADDA bicycle.