• kent_eh@lemmy.ca
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    2 months ago

    On the other hand, clickbait and SEO gaming has gone on so long that using a site like Google has become significantly less useful

    That’s the same old game of “whack-a-mole” that every search engine since the beginning of the internet has had to play.

    Search engines try to provide useful results to keep users trusting them enough to keep coming back, and advertisers keep trying to use SEO to manipulate themselves to the top of the search results