As the title says; I watched both Oppenheimer and Barbie back to back with my friends today, so if you’re interested in what the experience was like or what happened in each movie or any questions really please ask away!
As the title says; I watched both Oppenheimer and Barbie back to back with my friends today, so if you’re interested in what the experience was like or what happened in each movie or any questions really please ask away!
Call me naive but I don’t really think this was some elaborate scheme. From what I can tell, the hype and whatnot came from the hilarious fact that both Barbie and Oppenheimer were released on the same day and both were anticipated to be the movies of the summer, naturally putting them in competition. Two very big films with vastly differing aesthetics is the perfect pairing for such a phenomenon. Thus the memes came out in full force and definitely contributed to the further marketing of these films.
Fair point. I was just overthinking things.
The guerilla marketing for Barbie pre release was next level and it quite literally inserted its tendrils into every form of Media they could fathom and it paid off in dividends, leading to over a billion dollars at the box office. While all Christopher Nolan had to do was hype up the formats and be Christopher Nolan. Haven’t seen either of the movies yet unfortunately, but plan to eventually.