First I tagged in all the named and known NPCs, mapping them to the Punnet Square; who will openly support and/or aid the party, who will oppose them openly and similarly who will support or oppose them covertly.
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Also it fits the old 5 Point Alignment System and Popular 5 starting factions
See Holmes Alignment - Lawful Evil, Lawful Good, Neutral, Chaotic Evil, and Chaotic Good.